This book tells one man’s extraordinary story of business and personal success against all odds. In this unflinchingly honest account of David’s journey, you’ll discover how an ordinary person can become a high achiever and do amazing things. Read this book, apply its lessons, and you too can become bulletproof in life and in business. David García González is a multi-award-winning entrepreneur and CEO of GoLocalise, one of the UK’s most successful translation and localisation businesses. This candid, witty and irreverent autobiography gives you a rare insight into what it takes to translate your life and circumstances into success.
This book defines what it means to be bulletproof in life and in business. This is a recurring theme, which has become a central idea in David’s life, his business and everything he does. Life throws things at you sometimes, and when it does, you only have three choices: you can keep your head down, run away or stand and fight. And if you are going to stand and fight (which is the only way to win), then you are going to need some pretty good protection.
In many ways, David intended to write a book for people who want to make a career for themselves within the wonderful world of translation, localisation and linguistics. The more he thought about the content he wanted to include, the more he realised how much it had to offer. What he had learned could be valuable within any type of business, or in life in general.
There are tons of useful lessons. These are proven insights that David has discovered or been taught along the way, and are the real key to the book, containing ideas and truths that have helped shape his own success. Ultimately, these lessons point towards the bigger idea: the route to becoming bulletproof and being able to deal with whatever life throws in your path.
It’s a fun read. David is fascinated by the romance, potential and influence of language, so he’s collected together some of his favourite linguistic mishaps, quirks and curiosities from around the world. These sections are for your enjoyment and entertainment, and might even win you a few trivia board games at Christmastime.
‘David’s story is fascinating. It’s such a big thing to move to another country and set up a business from scratch. I take my hat off to him. Huge respect.'
Nigel Botterill - Entrepreneur, marketer, author, speaker and business mentor
'A compelling read and a vibrant account of a most extraordinary journey in a notoriously complex and challenging translation industry. Certainly one of the most inspirational rags-to-riches entrepreneurs in the localisation field I’ve ever met!’
Prof. Jorge Díaz-Cintas - CenTraS - University College London
'There are real commercial insights to be gained from David's story... this book embodies the strategic and creative thinking, transparency and personal connection needed to excel in the modern entrepreneurial space.'
Stewart Dickison - Former Manager and Director at Technicolor